Our first objective is to provide our customers with the best service the irrigation industry has to offer. We propose to achieve this by:
-  Being fiercely competitive due to our purchasing power.
-  Keeping abreast of scientific and technological developments.
-  Providing our staff with on-going training.
-  Committing to excellence in our practice.
-  Endeavouring to codify uniform Quality Assurance standards.

Our second objective is to contribute towards the better management of water resources in Australia. We propose to achieve this by:
-  Consulting with customers, and scientific and regulatory authorities.
-  Conducting independent research and experimentation.
-  Liaising with equipment manufacturers.
-  Communicating and networking between members.
-  Endeavouring to develop more water-efficient irrigation methods.

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Our third objective is to form a representative body for the irrigation industry. We propose to achieve this by:
-  Studying irrigation practices and trends around the world.
-  Participating in the debate on water resources management.
-  Promoting the creation of an Australian Irrigation Research Institute.